August 18, 2025
Apple may break its usual annual iPhone launch rhythm by skipping the standard iPhone 18 in 2026, according to industry reports. Instead, the tech giant is reportedly reallocating resources to bring its first-ever foldable iPhone to market that year.
What’s Changing?
- No base iPhone 18 in 2026: Sources citing industry insights from ETNews and covered by Notebookcheck suggest that Apple won’t launch the standard iPhone 18 in its traditional fall lineup.
- 2026 lineup focus: Fans can instead expect the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and a brand-new foldable iPhone package in the second half of 2026. The base iPhone 18 series, including a potential iPhone 18e, may be delayed to spring 2027.
Why the Shift?
Industry analysts believe Apple is aiming to spotlight its foldable design by reducing “vanilla” options in 2026. This move may help revitalize sales and avoid overshadowing the foldable device. Additionally, splitting releases across the year could maintain consumer interest and give Apple time to fine-tune its innovative hardware.
Foldable iPhone — A Leap Forward
Apple’s first foldable iPhone could launch in September 2026, featuring a premium book-style design similar to Samsung’s Galaxy Z Fold, complete with a crease-free inner display. Analysts report it may be priced between $1,800 and $2,500.
Rumor details further include:
- A 7.8-inch internal screen with a 5.5-inch cover display
- Ultra-thin glass, titanium frame, Apple Pencil support, and seamless multi-tasking capabilities
- Integration of the powerful A20 chip and under-display Face ID for Pro models.
What It Means for Apple
This strategic shift marks the biggest change to Apple’s iPhone lineup in years. By delaying standard models and focusing on a premium foldable launch, the company is betting on design innovation to drive future growth. Whether this plan will resonate with users remains to be seen—especially if it causes confusion or fatigue among conventional buyers.
